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DTSTAMP:20260716T140420Z
DESCRIPTION:Click for Latest Location Information: http://edw2023digital.da
 taversity.net/sessionPop.cfm?confid=155&proposalid=14116\nCustomers, Produc
 ts, Services, Locations, and Employees comprise the critical Master Data of
  every business process providing the context for transactions, communicati
 ons, and events. Poor Data Quality, misunderstood data, and deficient 
 Data Management practices of Master Data have a direct impact on marketing,
  operations, analytics, and privacy compliance. Despite its high impor
 tance, many organizations struggle with launching, growing, or sustaining t
 heir Master Data Programs. \n\nThese challenges are especially true fo
 r organizations that have been through mergers or acquisitions. Even if the
  organization has a viable Master Data Management (MDM) program in place, i
 t may not be attaining every possible benefit. An effective MDM Progra
 m requires a forward-looking blueprint and structure that ensures a long-te
 rm, sustainable, and extensible solution to achieve its objectives. Fo
 r its continued success, the program must be positioned and ready to deal w
 ith resistance, continually proving its value, and delivering to tight targ
 et dates. \n\nThis tutorial will present proven approaches to managing
  and sustaining a Master Data Management Program from the presenter’s
  experience leading and launching several MDM programs across many industry
  sectors. Best practices and lessons learned from these programs will 
 be referenced during the tutorial in addition to the following topics:\n\n
 An Essential Perspective of Master Data\n
 Master Data Governance: The Key Enabler\n
 The Master Data Model: The Linchpin to the Blueprint\n
 Transforming Governance into Executable Processes\n
 Organizational, Government, and Industry Influencers\n
 Assessing and Positioning MDM Technologies\n
 Creating a Long-term Sustainable MDM Program\n
DTSTART:20230327T113000
SUMMARY:T6: Mastering Master Data: A Blueprint for Exceptional Operations a
 nd Analytics
DTEND:20230327T142959
LOCATION: See Description
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